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Case Study: IPSOS

Background:

We were approached by IPSOS, one of the world’s largest independent research companies on behalf of their client, Eli Lilly, a NASCAR sponsor and global pharmaceutical company, to conduct a survey using our database. The survey was centered around learning more about Eli Lilly's NASCAR brand awareness, specifically among fans who suffer from or are at risk of Type 2 Diabetes.

With the knowledge of our NASCAR fan database, IPSOS approached us to strategically send out a survey to NASCAR fans who meet this requirement.

Goals: IPSOS’s goal was to obtain 300 completed surveys of those who suffer from or are at risk of Type 2 Diabetes.

The Approach: Sent 40,000 emails containing unique links to track survey completions. This number was determined by taking a percentage of those who suffer from or are at risk of Type 2 Diabetes and applying it to the goal for completed surveys. Offered $5 for each completed survey (provided by IPSOS). Segmentation was used to both determine what group from our database would react best to this campaign along with excluding those who had received a survey in the past

The Results: The campaign achieved an open rate of 46.4% with a click thru rate of 7.2%. In less than a week, the goal of 300 completed surveys was accomplished. Through numerous iterations of sends and tracking survey completions, we were able to estimate a survey completion rate. With this knowledge, determining the number of sends required to achieve the goal and helped minimize the risk of list fatigue.

April 17, 2020

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ipsos

case-study


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