Latest Insights from our Team

Picture a much easier time twenty five years ago, on the playground at recess and you are trying to gather your fellow classmates over for an intense game of kickball. “Hey guys! Come over here!...

Take off the digital marketing hat and put on the consumer hat, scrolling through your Facebook feed, video ads definitely stand out much more than the average display ad. While there are some...

How many of us heard from someone that “beauty is only skin deep”? Well, yes I am sure very many of us and why did we hear this? The goal was that humanity would look beyond what they saw and...

“A goal without a plan is just a wish.” -- Antoine de Saint-Exupéry I know it sounds like a Walt Disney quote, a cliche sometimes overused, or even something that appears to be obvious. The truth...

Acquiring new customers is just as important as retaining the current base that you have. I apologize for stating something that may seem obvious but how exactly does this “magic” happen? It’s...

Everyone has seen the memes this year where the humor of “what could possibly happen next?” in a year where uncertainty definitely became a reality. While intended to be humorous, this question of...

Optimization First, let’s set the scene. A global pandemic has hit, creating what has been better known as “unprecedented times” virtually halting everything in the world. I am sure that this also...

Background To acquire more members for the Official NASCAR Members Club (ONMC), we worked with NASCAR and their own database of fans to promote the ONMC membership. Unaware of the performance of...

Machine Learning (ML) may sound like a futuristic and complex concept to implement in our advertising campaigns; however, Facebook and Google already have some powerful ML techniques that you can...