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May 14, 2020

Victory Junction

Background Victory Junction, started by NASCAR’s legendary Petty family, is a unique camp which hosts children dealing with serious medical conditions and chronic illnesses. Relying almost solely...

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May 14, 2020

NASCAR

Background To acquire more members for the Official NASCAR Members Club, we worked with NASCAR and their own database of fans to promote our membership. Unaware of the performance of their list, we...

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April 17, 2020

Case Study: IPSOS

Background: We were approached by IPSOS, one of the world’s largest independent research companies on behalf of their client, Eli Lilly, a NASCAR sponsor and global pharmaceutical company, to...

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