Full Campaign Optimization

Successful digital marketing and email campaigns rely on many factors working perfect together. The funnel to turning a lead into a conversion usually involves multiple steps and factors. A potential customer will view an ad, click, be sent to a landing page, review the materials, and then convert. While A/B testing is useful, it does not take the entire funnel into account. Factorial Design Experiments, on the other hand, provides the most optimized funnel and conversion path for users.

Fan Analytics

For over a decade, Meteor Affinity’s expertise in marketing optimization has helped bring sponsors and brands closer to their passionate fan-base, unlocking previously untapped potential. Working closely with NASCAR over the years, Meteor Affinity was able to increase fan engagement, while assisting many sponsors to better reach and engage with the NASCAR audience. Our history working with affinity groups has taught us the power a brand has and how to better the relationship between brand and individual using data.

Advanced Analytics

Knowing your audience is important; however, we take it a step further. Having knowledge of an individual's actions such as opens, clicks and purchase behavior, we are able to segment and target into specific groups, anticipating their future actions based on previous ones.

Lead Generation

With the goal of obtaining quality leads with a high chance of converting in the future, we use years of experience to optimize the lead generation process. Several approaches including giveaways, targeted lead social campaigns, and remarketing efforts to help to obtain an optimized group of qualified leads likely to convert.

Video

Online video consumption continues to grow each year and shows no signs of slowing down. Video is a great platform to get your message across, and technology has removed many barriers to achieving high production value. With our production and editing experts, and our ability to incorporate 2D/3D motion graphics, we get the tough parts done for you. Our team of experienced video producers and writers love collaborating and creating the perfect script to tell your unique story.

Content Marketing

A content program plays a crucial role in driving brand awareness and trust, it's also a key part of improving your search engine optimization. Our team uses an SEO-based research process to build your program from scratch or improve your existing content in order to ensure that it is clear, relevant and keyword-rich. Whether it's through blogs, video, social media or podcasts, your entire content program should be designed to attract and engage your target audience and drive them to take action.

Full Web Design

According to a Nielsen study, 56% of people would not trust a company that did not have a website. Having a website instantly boosts your credibility as a legitimate business. Going further, a well-designed site will determine within seconds whether a user leaves your site or if they find what they are looking for and take action. Our design team combines the fundamentals of branding and aesthetics with a focus on usability. When building or redesigning a new site, we'll map out the site's objectives upfront so both teams are on the same page.

All of our websites are custom-designed, meaning we won't box you into any proprietary content management systems unless required or recommended. Additionally, all of our websites are built to look and perform beautifully on every screen shape and size.

Branding + Design

Consistent, reliable, professional - these are the attributes of strong brands. Branding is the emotion someone feels when they think about your business. Creating that emotion takes more than just talented designers. Our team will work to develop or strengthen your overall brand. We take the time to review the competitive landscape, research your desired audience and solidify your message to ensure your identity is in line with your audience's expectations.